Home » Global Denim by Daniel Miller
Global Denim Daniel Miller

Global Denim

Daniel Miller

Published December 15th 2010
ISBN : 9781847886323
Hardcover
256 pages
Enter the sum

 About the Book 

On any given day nearly half the worlds population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as the global garment of our world.MoreOn any given day nearly half the worlds population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as the global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case- challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans -- the rise of global denim.